Group Digital Marketing Manager

Category:Commercial Jobs
Location:York
Contract:Permanent
Salary:Competitive salary
Ref:2408MT145

Description:

Our Client is a long-established, and very successful construction industry specialist based in York. 

We are looking to recruit a permanent, full time Group Digital Marketing Manager to work at their head office in York.

Scope of the role:

Oversee the digital marketing strategy for a group of companies with common owners and directors. The group operates 5 websites which includes 2 e commerce platforms along with associated social media interfaces.
We are looking for a dynamic, driven and focused candidate with the ability to prioritise and organise their workload for each organisation, a good understanding of online marketing strategies, who, with the help of a direct report will solely focus on updating and optimising all of the sites through the use of SEO and, if necessary, paid online advertising. The role will involve additional promotional activity focused at driving traffic to the sites and increasing brand awareness and market share in each of the business sectors.

Duties include:

Devising strategies to drive online traffic to the company website
Tracking conversion rates and making improvements to the website
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, SEO and PPC
Overseeing the social media strategy for the company
Managing online brand and product campaigns to raise brand awareness
Managing the redesign of the company websites
Improving the usability, design, content and conversion of the company websites
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing

Qualifications:

Degree in Marketing or associated subject
Qualified member of the CIM (Chartered Institute of Marketing) or equivalent
Experience of Magento and Wordpress platforms
Strong understanding of current online marketing concepts, strategy and best practice
Experience in ecommerce, SEO, PPC, Email marketing, and social media
Previous experience in a similar digital marketing role preferred but not essential

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